Every era of B2B growth has been defined by a single question: how do we know a customer is ready to buy?
For decades, revenue teams have assumed that if an account is engaged, it must be moving toward a decision. Entire sales and marketing organizations have been built around this belief, optimizing for activity while accepting inaccurate forecasts, stalled deals, wasted pipeline, and preventable churn as inevitable.
About the book
What if we've been qualifying revenue the wrong way all along?
In Era Six, entrepreneur and revenue strategist Eve Chen argues that modern B2B growth has entered a new era: one where buying decisions are made by increasingly complex buying groups and traditional qualification models can no longer keep pace.
Drawing on more than two decades of experience, Chen introduces Buyer Group Intelligence, Intelligence Qualified Match™ (IQM), and the Revenue Generation Value Chain™ (RVC), offering a new perspective on how revenue leaders should assess decision readiness, forecast growth, and build resilient revenue systems.
Era Six is a call to rethink revenue readiness for the next generation of B2B growth.
“If you have sensed that something is fundamentally broken in the logic governing your lead-to-revenue model, you are already standing at the edge of Era Six. This book is the manual for the fundamental correction we’ve all been waiting for.”
“Chen reframes revenue readiness around buyer-group intelligence and authority alignment in a way that is both strategically provocative and highly practical.”
Get your copy of Era Six
The playbook for the next era of B2B revenue. Buy the book, then bring Buyer Group Intelligence to your team.