Buyer Group Intelligence
Revenue technology was built to track individuals. Enterprise decisions are made by groups. Buyer Group Intelligence is the missing layer that makes the committee visible.
Catalysi is defining this category, and building the system to operationalize it.
The buying reality
Decisions happen in groups. Your stack still sees individuals.
Analysts agree: B2B purchases are committee decisions. Vendors that engage only a fraction of the group lose on visibility, not effort.
Sources: Forrester, Gartner
What it is
The intelligence layer for buying committees
Buyer Group Intelligence replaces the assumption that engagement with one contact tells you whether a deal will close. It maps who is involved, how they align, and when a deal is truly ready to move, so marketing, sales, and RevOps work from the same picture of decision readiness.
Map the committee
See stakeholders, roles, and relationships behind each opportunity, not just the contact who raised their hand.
Model alignment
Understand how preferences form, where consensus breaks down, and which accounts are stalling in rooms you are not in.
Qualify at the group level
Apply Intelligence Qualified Match™ (IQM) to prioritize the accounts and actions most likely to win.
The guide
From blind spot to buyer group visibility
Each part builds on the last: why your stack cannot see the committee, what a buyer group actually looks like, where consensus breaks down, and how to make the group visible before you lose the deal.
- Part 1 · The blind spot Why Your Revenue Stack Can't See the Buyer Group Your systems measure motion with extraordinary precision. They were never built to map power.
- Part 2 · The committee From Personas to People: What a Buyer Group Actually Looks Like A persona tells you about a type. A buyer group is specific people, in a specific account, with specific authority, right now.
- Part 3 · Where deals die The Consensus Problem: Why Deals Die in Rooms You're Not In Your champion is convinced. The rest of the group isn't. That's not a sales problem. It's an intelligence problem.
- Part 4 · The path forward Making the Buyer Group Visible Before You Lose the Deal The next revenue infrastructure doesn't measure motion. It maps power. Here's what that looks like in practice.
Era Six
The book behind the category
Era Six is our field guide for revenue leaders on decision-based models, buyer-group qualification, and the systems that must evolve with how B2B buying actually works.
Define the category. Build the system.
Join the waitlist for early access to Catalysi: the platform bringing Buyer Group Intelligence to your revenue team.