Catalysi Co-Founder Eve Chen talks about her experience in the start up world with Canvas Rebel

The Catalysi journey, as narrated by Eve Chen, emphasizes the power of collaboration, shared vision, and addressing critical challenges in B2B growth. Eve, founder of The Growth Engine and co-founder of Catalysi, highlights the pivotal role that her strategic marketing firm played in helping Clusivi, a Denver-based FinTech startup, overcome major hurdles related to their go-to-market strategy, financial planning, and platform development. Through tailored solutions, The Growth Engine helped Clusivi launch successfully, securing initial revenue and pilot projects, setting them on a path for long-term success.

Eve’s entrepreneurial journey, spanning over 25 years, led her from corporate roles to founding The Growth Engine in 2014. Her approach involves offering end-to-end growth solutions through innovative programs, such as StratRocket and AppSpark, as well as proprietary frameworks like the Revenue Generation Value Chain™. The firm’s success lies in blending strategy and execution to help startups transform their ideas into scalable businesses.

Catalysi emerged from a serendipitous LinkedIn interaction between Eve and Stuart P. Turner, both experts in B2B revenue generation. Their partnership developed organically, built on shared goals and a desire to address inefficiencies in Account Based Marketing (ABM). Together, they have been meticulously planning and developing products aimed at solving the $7 trillion growth wastage problem in the B2B sector. Eve credits their success to openness, trust, and complementary skills, formalized through a Memorandum of Understanding (MOU).

Looking ahead, Eve envisions Catalysi becoming a game-changer in B2B revenue generation. This new phase of her entrepreneurial journey, alongside Stuart, promises to redefine growth transformation and strengthen the solutions offered by The Growth Engine.

Read the full interview on Canvas Rebel here.